Optimising the Footer in Google Sites for SEO

Google Sites has a simple footer feature, which doesn’t allow for extensive customisation, but there are still ways to make it work for SEO.

Use the footer to add links to key pages like your homepage, contact page, about page, and services. These links help both users and search engines navigate and index your site.

Including a brief description or tagline in your footer can reinforce your brand and help search engines understand your site’s focus. Keep it concise and use keywords naturally.

Adding social media links is a great way to extend your online presence. Google Sites allows you to include icons linked to your profiles, which helps users connect with you on other platforms.

In the new Google Sites editor, scroll to the bottom of any page and hover over the footer area. Click to start editing and adding elements.

Start by adding links to essential pages. This can include your main site sections, key blog posts, or other resources that users might find helpful. Example: Include a list with links titled "Home," "Contact Us," and "About Us."

Example: Include a list with links titled "Home," "Contact Us," and "About Us."

Example Text: “Helping small businesses enhance their online presence with optimized Google Sites.”

Google Sites provides options to add social media links. Including these helps you connect with your audience across platforms and builds authority.

Avoid overloading the footer with too much information. A simple, clear footer with essential links is most effective for SEO and usability.

The footer should remain the same across all pages of your site. This consistency reinforces your site's structure for search engines and ensures users always have access to key links.