Optimising the Footer in Google Sites for SEO
Learn how to make the most of your Google Sites footer by optimising it for SEO. A well-structured footer can enhance your site’s SEO and improve navigation for users.
A thoughtfully designed footer can serve as a valuable SEO asset, providing helpful links and information that supports your Google Sites’ visibility in search engines.
Introduction to Footer Optimisation in Google Sites
Why the Footer Matters for SEO
The footer is often overlooked, but it’s an important part of every page on your site. In Google Sites, the footer can be optimized to help search engines understand your site’s structure and provide visitors with easy access to important pages.
Footer Optimisation Limitations in New Google Sites
Google Sites has a simple footer feature, which doesn’t allow for extensive customisation, but there are still ways to make it work for SEO.
Key Elements to Include in a Google Sites Footer
Internal Links to Important Pages
Use the footer to add links to key pages like your homepage, contact page, about page, and services. These links help both users and search engines navigate and index your site.
Adding a Short Description or Tagline
Including a brief description or tagline in your footer can reinforce your brand and help search engines understand your site’s focus. Keep it concise and use keywords naturally.
Social Media Links
Adding social media links is a great way to extend your online presence. Google Sites allows you to include icons linked to your profiles, which helps users connect with you on other platforms.
Steps to Optimise Your Google Sites Footer for SEO
Step 1: Access the Footer Editing Section
In the new Google Sites editor, scroll to the bottom of any page and hover over the footer area. Click to start editing and adding elements.
Step 2: Add Essential Links
Start by adding links to essential pages. This can include your main site sections, key blog posts, or other resources that users might find helpful. Example: Include a list with links titled "Home," "Contact Us," and "About Us."
Step 2: Add Essential Links
Start by adding links to essential pages. This can include your main site sections, key blog posts, or other resources that users might find helpful.
Example: Include a list with links titled "Home," "Contact Us," and "About Us."
Step 3: Include a Brief Business Description
Add a concise description of your website or business. This could be your tagline or a brief sentence that includes one or two keywords relevant to your site.
Example Text: “Helping small businesses enhance their online presence with optimized Google Sites.”
Step 4: Add Social Media Links and Icons
Google Sites provides options to add social media links. Including these helps you connect with your audience across platforms and builds authority.
Best Practices for Google Sites Footer Optimisation
Keep It Uncluttered
Avoid overloading the footer with too much information. A simple, clear footer with essential links is most effective for SEO and usability.
Maintain Consistency Across Pages
The footer should remain the same across all pages of your site. This consistency reinforces your site's structure for search engines and ensures users always have access to key links.