Create an FAQ Page to Improve SEO
An FAQ page not only answers customer questions but also optimises your website for better search visibility, making it a valuable addition to any SEO strategy.
This page explains how to add an FAQ page to Google Sites to boost your website's SEO.
How to Add an FAQ Page to Your Google Sites Website
Adding an FAQ page to your Google Sites website is a great way to answer common customer questions, improve user experience, and boost SEO your SEO.
Google Sites provides all the tools you need to create a clear, organised FAQ page that fits seamlessly with your website’s design. Here’s a step-by-step guide to setting up an FAQ page on Google Sites, using key features like sections, a Table of Contents, and layouts for optimal readability.
Why an FAQ Page is Essential
Every website can benefit from an FAQ page. Here's why:
Improved user experience: An FAQ page helps users find answers quickly, enhancing their experience on your site.
Boosts SEO: When you include popular questions and answers with keywords, your page is more likely to rank in search results.
Builds trust: An FAQ page gives customers helpful insights, showing them that you understand their needs.
Creating an FAQ Page in Google Sites
Step 1: Add a New Page for Your FAQ
Open your Google Sites editor and navigate to the sidebar.
Select Pages > + New Page and name it "FAQ" (or "Frequently Asked Questions").
Click Done to add the page to your site.
This new page will serve as the dedicated FAQ section where you can add all the questions and answers.
Step 2: Add a Table of Contents
On the FAQ page, click on the Insert menu.
Scroll down to select Table of Contents and drag it to the top of the page.
This feature will automatically generate links to each section as you add headers for your questions.
With a Table of Contents, users can quickly navigate to specific questions without scrolling through the entire page.
Useful tip: Use the Google Sites 'Table of Contents' feature to add a searchable index of your FAQ at the top of your page.
The index will automatically update as you add or edit your headers, and you can select which titles are included in the index, for total control.
Step 3: Organise Questions with Section Headers
Use section headers to structure your FAQ content. Google Sites allows you to format text easily, which is great for making each question stand out.
Type each question as a header (e.g., Heading 2) and provide the answer below it in regular text. For example:
Q: How can I contact customer support?
A: You can reach us at [contact email or phone number].
Repeat this format for each question to keep the layout consistent.
If you have categories of questions (e.g., "General Questions," "Product Support"), use Heading 1 for each category to make it easy for users to scan.
Using headers in this way is not only visually effective but also helps with SEO, as search engines can read the structure more easily.
Step 4: Use Layouts for Visual Appeal
Google Sites offers various layout options that can make your FAQ page more visually engaging. Try adding images or icons 😃 next to each question category for a more polished look.
In the Insert menu, choose from different layouts under the “Content Blocks” section.
Select a layout with images if you want to add icons for each question or category.
Drag and drop the layout into the page, then add your questions and answers accordingly.
Layouts help you create a visually appealing and organised page that’s easy to navigate.
Step 5: Link to Related Pages
Use internal links to guide users to other sections of your website for more information.
When answering questions, link to relevant pages on your site (like your contact page or product pages).
Highlight the text you want to link, click the Link icon, and select the page or URL to add.
This is beneficial for SEO and makes it easier for visitors to find in-depth information.
Bonus Tips: Formatting and Design
Add divider lines: Use dividers between questions to separate content neatly. You can add a divider by going to Insert > Divider and placing it between sections.
Use highlights for Important Information: Google Sites’ “highlight” feature highlights key details. For example, if there’s a popular question that needs special attention, consider using a highlight colour for emphasis.
Preview and Publish
After you’ve organised all questions and answers:
Preview your page by clicking on the Preview icon (the eye symbol) to make sure everything looks good on desktop and mobile.
When you’re happy with the layout and content, click Publish to make your FAQ page live.
Conclusion
Creating an FAQ page in Google Sites is simple and incredibly beneficial for your site’s usability and SEO. By using key features like headers, layouts, internal links, and a Table of Contents, you can organise information in a way that’s easy for visitors to navigate and search engines to understand.
So go ahead and add an FAQ page to your Google Sites website to streamline information, improve user experience, and enhance your search visibility.